Why ONE activation action matters more than everything
Signup is not activation. Login is not activation. Activation is the specific moment a user realizes your product solves their problem. Define that moment. Track it. Optimize for it.
Activation is tracked through the user_activated event. You define what activation means for your product — first project created, first message sent, first report generated. TenScore measures how many users reach that moment.
Look at users who retained long-term. What action did they all take early? That's your activation event. It should correlate strongly with retention — users who activate should come back.
Activation is the bridge between acquisition and retention. Users who don't activate almost never retain. It's the highest-leverage moment in your user journey, which is why it gets maximum weight.